UK AI Price & Transparency Index, November 2026
125 of 290 UK AI automation agencies publish a price in pounds. Median starting price £923 (lowest audit or project price), November dataset, with a free CSV.
Published · Updated · By Edgars Lapins
On this page
- Headline findings (November dataset)
- Median starting price by category (November dataset)
- By provider type (November dataset)
- By region (November dataset)
- By service listed (November dataset)
- By industry and service (November dataset)
- What changed since the October figures
- How this compares with other directories
- Methodology
- Download the data
Headline findings (November dataset)
- 125 of 290 UK AI automation agencies publish a price in pounds (43%). Another 2 publish prices only in another currency (November dataset).
- The median starting price is £923, across 94 agencies, taking each agency’s lowest audit or project price (November dataset).
- Median starting price for an audit: £650 (n 51). For a one-off project: £1,500 (n 73). For a monthly plan: £150 a month (n 76) (November dataset).
- 151 of 290 agencies link at least one case study from their own site (November dataset).
These are advertised starting prices, not what projects end up costing.
Median starting price by category (November dataset)
Lowest published price per agency in each category, pounds only.
| What the price is for | Agencies | Median starting price |
|---|---|---|
| Audit or discovery | 51 | £650 |
| Workflow automation build | 24 | £1,497 |
| AI agent, chatbot or custom build | 17 | £1,800 |
| Project, scope not stated | 51 | £1,500 |
| Monthly plan or retainer | 76 | £150 a month |
| Setup fee with a monthly plan | 19 | £500 |
| Training session | 12 | £898 |
| Day rate | 7 (small sample) | £850 a day |
| Hourly rate | 6 (small sample) | £70 an hour |
By provider type (November dataset)
| Type of business | Listed | Publish a price in pounds | Share | Median starting price for a one-off project |
|---|---|---|---|---|
| Consultancy | 109 | 43 | 39% | £1,625 (n 24) |
| Agency | 104 | 48 | 46% | £1,350 (n 32) |
| Software studio | 40 | 17 | 43% | £1,747 (n 10) |
| Marketing agency | 17 | 8 | 47% | £1,500 (n 5, small sample) |
| IT services provider | 14 | 4 | 29% | Not shown, fewer than 5 agencies |
| Voice AI specialist | 6 | 5 | 83% | Not shown, fewer than 5 agencies |
By region (November dataset)
In this table, the median starting price uses each agency’s lowest audit or project price.
| Region | Listed | Publish a price in pounds | Median starting price |
|---|---|---|---|
| London | 46 | 21 | £1,750 (n 16) |
| South East | 23 | 15 | £750 (n 11) |
| South West | 19 | 8 | £2,425 (n 6, small sample) |
| North West | 28 | 10 | £1,750 (n 8, small sample) |
| East Midlands | 15 | 10 | £650 (n 7, small sample) |
| East of England | 22 | 12 | £950 (n 9, small sample) |
| Scotland | 19 | 6 | £750 (n 5, small sample) |
| Wales | 16 | 5 | Not shown, fewer than 5 agencies (n 4, small sample) |
| Yorkshire and the Humber | 14 | 7 | £995 (n 5, small sample) |
| UK-wide | 54 | 21 | £500 |
| North East | 9 | 4 | Not shown, fewer than 5 agencies |
| West Midlands | 15 | 4 | Not shown, fewer than 5 agencies |
| Northern Ireland | 10 | 2 | Not shown, fewer than 5 agencies |
By service listed (November dataset)
| Service | Listed | Publish a price in pounds | Median starting price for a one-off project |
|---|---|---|---|
| Workflow automation | 243 | 106 | £1,500 (n 65) |
| AI strategy | 159 | 71 | £1,500 (n 43) |
| AI agents | 130 | 55 | £1,200 (n 35) |
| CRM automation | 116 | 59 | £1,500 (n 33) |
| Chatbots | 106 | 53 | £1,500 (n 32) |
| Custom software | 103 | 41 | £1,900 (n 28) |
| AI training | 80 | 39 | £1,500 (n 25) |
| Voice agents | 69 | 36 | £1,500 (n 17) |
| Document processing | 48 | 27 | £1,999 (n 19) |
| Marketing automation | 23 | 11 | £1,250 (n 6, small sample) |
By industry and service (November dataset)
Covers agencies that list both the industry and the service, using each agency’s lowest audit or project price as its median starting price.
| Industry | Service | Median starting price |
|---|---|---|
| Trades | CRM automation | £699 (n 19) |
| Trades | Workflow automation | £725 (n 18) |
| Healthcare | Workflow automation | £750 (n 16) |
| Professional services | Workflow automation | £850 (n 16) |
| Healthcare | CRM automation | £750 (n 14) |
| Professional services | AI strategy | £750 (n 13) |
What changed since the October figures
October values are a fixed snapshot of the live file /data/uk-ai-automation-price-index-2026.csv on 31 October 2026 and do not update. November values come from the November dataset. Both use the same rule: the lowest price per agency in each category.
| Measure | October snapshot (fixed) | November dataset |
|---|---|---|
| Agencies publishing a price in pounds | 114 | 125 |
| Median starting price for a one-off project | £1,750 (n 64) | £1,500 (n 73) |
| Median starting price for an audit | £750 (n 47) | £650 (n 51) |
| Median starting price for a monthly plan | £250 a month (n 43) | £150 a month (n 76) |
In the November re-check, 14 agencies published a price for the first time, 59 changed a price and 10 removed theirs. Part of every change comes from the row-by-row review reclassifying prices, not only from agencies changing them.
How this compares with other directories
GoodFirms gives a median hourly rate of $37 for UK artificial intelligence companies (October 2026; GoodFirms UK artificial intelligence companies, accessed 31 October 2026). It covers the firms in its UK artificial intelligence category and is in dollars. The hourly figure in this index, £70 an hour (n 6, small sample, November dataset), covers only UK AI automation agencies that publish a rate on their own site. The two figures measure different groups, so the difference between them is not a gap.
Methodology
- Published figures only. Every price is copied word for word from the agency’s own website. Quotes, surveys and estimates are not used.
- Source per row. Each row records the page URL and the date it was accessed (31 October 2026 for this cut).
- Review. A reviewer read all 947 price rows. Rows kept are the agency’s own published offer price, including prices the reviewer added from the agency’s own pages, each with its own URL and date. Dropped rows include competitor comparisons, ROI calculators, client results, third-party licence prices, form budget options and zero-price items. 641 rows in pounds are used.
- Currency. 10 kept rows are in other currencies and are left out of every median in pounds. Currencies are not converted.
- Excluded products. 13 kept rows are for software subscriptions, non-AI IT services or self-serve digital products and are left out of every median.
- Starting price. The lowest audit or project price for each agency. Ranges count at their lower end.
- VAT. Prices are as published; where a page says ex VAT, that is recorded. VAT is not added.
- Medians. Shown only where n is 5 or more; n under 10 is marked small sample.
- Rounding. Where a median falls on 50p, it is rounded up to the nearest pound.
- Names. Groups only, no individual agencies.
Download the data
The November file is /data/uk-ai-price-transparency-index-2026-11.csv: one row per published price used, with its source URL and the date accessed. Licence and citation as on /data/.
The figures above include every reviewed price. The download leaves out the rows of one agency that we do not name in our guides and data files, so medians recomputed from the CSV can differ slightly. From the CSV alone, the median starting price is £895 (n 93), for a one-off project £1,500 (n 72), for an audit £575 (n 50) and for a monthly plan £150 a month (n 76).
How the counts fit together. The Index counts the 125 listed agencies that publish a price. The file has rows for 126 agencies: it leaves out the 1 agency we do not name in our guides and data files, and it adds 2 agencies whose only published prices are in other currencies, which stay in the file for reference but are not counted in the Index. Of the agencies in the file, 122 have at least one price in pounds marked yes in the in_starting_price column. The other 2 with prices in pounds only publish prices we did not count as a starting price.
How to cite Trusted AI Agencies, “UK AI Price & Transparency Index, November 2026”, trustedaiagencies.com/guides/uk-ai-price-transparency-index-november-2026/, data accessed 31 October 2026.
